The CANDOR ARTS MISSION
Who we PUBLISH
The authors we select to publish share personal accounts of their lives—offering therapeutic perspectives on learning and healing. The projects always derive from human experience and often address contemporary issues in society. By exploring a variety of forms and formats, we are interested in creating intimate works that push the boundaries imposed by art and language.
We are not a medium-specific publisher. Instead, we support authors from a diverse range of approaches, backgrounds, and training.
Why we publish
The art and publishing industries often provide insufficient monetary and social support for the creative, emotional, and intellectual work of artists and authors. We work to offer low- to no-risk financial scenarios for authors to publish their work without compromising standards for design and content. We want to create projects that make significant contributions to the author’s career, both in representation and funding.
Through our model, we wish to demonstrate that our projects are deeply rooted in supporting and learning from the authors we work with: Candor Arts would not exist or matter without them.
Art books are a means to communicate complicated emotional ideas. They are vehicles for sharing personal experiences with readers who may approach life and reality in a dissimilar manner. Despite possible ethical, moral, political, and cultural differences, every reader holds a book object with some degree of thoughtfulness. The experience of touching and interacting with artwork on a personal level heightens the importance of beauty, care, and expression when creating these objects. We believe that design and material are essential tools in reflecting the author’s experience of the subject matter.
Given our publishing directive of highlighting vulnerable experiences, we work to meticulously craft books that act both as spaces of refuge and as enticing art objects.
CANDOR PUBLISHING = 50/50:
Production costs and book profits are split equally between Candor and authors.
Candor Arts is an attempt to build a financial and social support system that works toward reversing the existing disproportion in the publishing industry. We respond to concrete examples in which specific groups of people are not only being underrepresented, but remain unsupported.
As a grassroots project, we have the freedom to operate and invest money independently and in accordance with our values. While we are a for-profit LLC, accumulation of company wealth is not the priority of our business. Instead, we focus on financially assisting our authors and staff.
Our challenge is to create a new mode of working that provides support in situations that often lead to exploitation.
We believe in and pride ourselves on paying authors and staff fairly. Unlike common publishing models that require 100% of payment upfront from the author, and a small return from that investment, the financial risk of publishing is shared by Candor and our authors by splitting production costs 50/50. For both financial and ethical reasons, we remain in control of the vast majority of sales of our publications. We do not work with distributors and very selectively place our books in stores for resale. This allows us to utilize the full amount of a book’s retail price to maximize our author’s profits and support our employees. In the rare cases we consign or wholesale books, our relationships with those bookstores are rooted in our authors’ appreciation for the cultural environments they foster.
Typically, publishers rely on distributors or bookstores for sales, which results in significant cuts in the author’s pay and often prioritizes the business’ profit over the author’s compensation. If it is more important to an artist that their book is carried in bookstores all around the world, we may not be the best publisher for them. We ask artists to be aware and clear about what they want from their book’s life.
Similar to splitting production costs in half, Candor divides sales profit equally with its published authors. The only exception to this are sales made at paid-table events or fairs where the publisher receives 60% and the artist 40% of every sale.
We do not keep any rights to the author’s work. Authors have the freedom to publish and re-publish their work, if they feel so inclined.
All decision-making at Candor revolves around how to equally share project benefits. Therefore, we partner with other organizations whose ethics align with ours to share resources, heighten the reach of the authors’ voices at no financial cost, and create programmatic opportunities that will further their dialogues.